OLEDs in Display
Cutting-Edge PIN Technology for Outstanding OLED Products
The first OLED product, launched in 1997, was a monochromatic display by Pioneer in a car audio system. In the early years of OLED development, OLED brightness stability was low and picture burn-in was a major obstacle to widespread adoption of the technology. Through tremendous progress in the development of OLED materials, OLED displays now have a lifetime approaching that of LCDs. In the last few years, OLED displays have been introduced successfully in the high-quality smart phone sector and, as announced by market player LG Electronics, OLED TVs have been commercially available since 2012.
OLED displays have many outstanding characteristics:
- very saturated, vivid colors
- deepest black, highest contrast ratio
- a wide viewing angle (180°)
- low power consumption
- extremely thin form factor, flexible
- response time in microseconds for very crisp motion picture quality and 3D applications
Current challenges for OLED display technology include to be sustainably established in the large-size-TV market and the mass market introduction of fully flexible OLED displays beyond Smart Watches and Smart Phones.